Case Studies
IdeaZeit has been fortunate to create projects for many super-premium brands - such as a new liquor seeking to launch in the U.S., an established spirits brand entering global markets, and brand extensions of acclaimed celebrity fragrances. 
The details below are brief summaries of very detailed programs. Full case studies of each are available for presentation in person or as a response to an RFP.
The world's largest spirits company, Diageo needed a major PR umbrella concept to support the roll-out of Johnnie Walker Green Label across markets in Latin America. Diageo also had a new cachaça from Brazil called Fulô 1827 
to be launched in the U.S. in spring 2007. Meanwhile, Coty, Inc. the world's largest signature perfume house was planning to launch new fragrances within its highly successful CK, Sarah Jessica Parker, Marc Jacobs and Kenneth Cole lines as well as new fragrances by Gwen Stefani. Most recently IdeaZeit handled the Latin American launch for Zacapa super-premium rum and Johnnie Walker Blue Label King George V Edtion, both of which are in the very top tier of Diageo's reserve portfolio. www.diageo.com
Each brand turned to IdeaZeit to come up with launch strategies and press materials to help them stand out
in the very competitive marketplace of the alcohol and beauty arenas. Working closely with brand managers and in-house PR executives, IdeaZeit devised strong launch concepts that delivered against the brands' needs.
Please click on the brand logos to read more about each project.