Fulô 1827 Cachaça
Fulô 1827 ™ represents the culmination of 500 years of cachaça production in Brazil. Intending to capitalize on the hot trend for all things Latin American, this super-premium brand of sugar-cane liquor launched in Spring 2007.
IdeaZeit was involved from the beginning of the marketing process to develop launch concepts, PR strategies, press materials and event concepts as well as input on label design and copy. A hand-picked group of media influencers was also invited to a VIP press trip to Rio de Janeiro and the distillery in the mountains of the Mata Atlantica rainforest.
The PR program is focused on the unique authenticity and heritage of the distillation process as well as the superior taste of the three varieties in the Fulô 1827 ™ range.